FOFO BILALA.
FOFO BILALA.
Advertising
Creative advertising and visual communication designed to help brands stand out.
From video advertising and motion graphics to creative campaigns and social media content, each project combines creativity and visual storytelling to bring brand ideas to life.
Commercial Video
Creative video productions created to promote products, services and brands — from advertising concepts and product-focused visuals to promotional and commercial content designed to capture attention and communicate your message.
Videos can be delivered in the format, aspect ratio and dimensions required for the intended platform or use, whether you need vertical video for social media, horizontal video for websites and advertising, square formats or another custom specification.
Video duration is tailored to the project and your preferences, depending on the purpose of the content, the platform it will be used on and the message you want to communicate. Whether you need a short social media advertisement or a longer commercial production, the length can be adapted to your requirements.
Motion Graphics
Animated visual content created to make messages, products and campaigns more engaging. From animated typography and graphic elements to promotional visuals and social media content, motion graphics can add movement, clarity and impact to your brand communication.
Videos can be delivered in the format, aspect ratio and dimensions required for the intended platform or use, whether you need vertical video for social media, horizontal video for websites and advertising, square formats or another custom specification. Video duration is tailored to the project and your preferences, depending on the purpose of the content, the platform it will be used on and the message you want to communicate.
Creative Campaigns
From brand direction to social media presence — creative content built around your product, your values, and your audience.
Creative campaigns developed for businesses, products and services that need a clear visual and advertising direction — especially when starting from an idea and turning it into a complete launch or promotional concept.
A campaign can bring together branding, logo development, colour palette and visual direction, commercial video, social media content and promotional design, creating a consistent visual experience across different touchpoints.
Ideal for new products, services and businesses preparing for launch, as well as existing brands looking for a fresh creative direction or a stronger way to present something new.
Every campaign below is an original creative concept designed to showcase my approach.
What if Fofo Bilala were a tech brand?
This is how a product launch would look — from brand identity to a complete social media campaign.
Color palette + visual tone
Direction: precision technology. Clean, confident, built to last.
Logo
A tech company with a strong product — smart home devices and consumer electronics.
How the logo adapts across light and dark surfaces.
Ready to build your brand's visual identity?
What if Onița were a brand?
Visual Identity
"The Identity System"
The Onița logo was developed in two variations — an elegant typographic script version and a simplified monogram (O) for smaller applications or emblems. The color palette combines deep black, intense red, and warm gold, complemented by a gradient suggesting the transition from shadow to light — a metaphor for the way a fragrance unfolds on the skin.
Concept & Inspiration
"The Starting Point"
I began with a sensory palette inspired by warm, opulent ingredients — rose petals, vanilla and cinnamon. These textures and colors defined the visual direction of the entire brand: sensuality, understated luxury, and warmth.
"The Brand Pattern"
I created a decorative pattern derived from the logo, used as a unifying visual element across all materials — from the bottle label to the packaging. The subtle repetition of the calligraphic signature reinforces brand recognition without being intrusive.
"From Concept to Product"
The identity was applied to the perfume bottle design, where the gold label contrasts with the colored glass, and the red calligraphy becomes the focal point. The sculptural cap, with its monogram, turns the bottle into a decorative object in its own right.
"The Unboxing Experience"
The presentation bag carries the brand's palette and pattern, maintaining visual consistency through to the point of purchase. The warm, natural kraft version and the minimalist white version offer two facets of the same brand — one organic, one refined — suited to different retail contexts.
